MADE in Lake County: Maeven Innovative Cosmetic Lounge {Highland Park}

Welcome to MADE in Lake County! MADE introduces you to the people and stories behind local Lake County businesses. This month we have gotten to know Jojo Williams. Jojo is the Owner of  Maeven Innovative Cosmetic Lounge. Today we are going to learn more about Maeven and the services offered.

Spending time at a salon or spa these days is pretty rare, but I have been to many locations in and around Lake County over the years.  For holidays, I’m gifted hair or massage appointments, so I’m no stranger to the places you probably frequent in the area.  When I had the chance to review services at a local studio, I couldn’t wait!
Maeven Innovative Cosmetic Lounge is set in the heart of Highland Park, just outside of Lake County. Easily accessible from 41 and a town worth a stroll around, just pop into 1866 Sheridan Road and enjoy services by appointment or during walk-in hours.
maeven ICL
© A. Chase | Little Lake | 2017
Since Jojo is the only artist at Maeven, you’ll have the place to yourself unless you choose to bring a friend.  Walk up the steep and wide staircase and take a left down the hall. Just a few doors down you’ll see Maeven and open up from a dim lit hall into a fresh, classy space.  Unlike most spas and salons that are overly stocked with products, Maeven has minimal products on the shelves offering a low-pressure experience from first walking in. Again, since you’ll be the only client, Jojo is ready and waiting at her desk when you arrive. Have a seat in her lobby to discuss services or head into either of her treatment rooms to get started.
Maeven ICL
© A. Chase | Little Lake | 2017
First is her make-up and nail studio, natural light streams through the windows and highlights the tasteful decor featuring nail polish, snacks, and photographs.  She has taken care to not overstimulate her guests but still has beautiful and sentimental pieces on the shelves.
With concealed storage, you’d never know all of the supplies she has for make-up application and lessons in her space.  With multiple places to sit, you can easily head to Maeven for a day with pals and no one will feel left out.  She uses top quality Bobbi Brown cosmetics and Zoya nail polish, a natural long-lasting option.  At Glam Night this year, Jojo did make-up and the results were beautiful!  She even did my friend’s make-up for a wedding recently, her work was beautiful and we both learned a lot in the process.  Teaching make-up skills is one of her favorite things to do, I personally think her color choices were stellar!
maeven ICL
© A. Chase | Little Lake | 2017
Her other studio boasts a facial chair that is also used for microblading and tinting services.  With even less products and fewer distractions, it is easy to find serenity here.  For facials, she covers the chair in cozy sheets for privacy and comfort.  Maeven only uses the greatest products and offers iSun skincare for her different facial options because they are handcrafted using organic ingredients.
My facial was so relaxing, we chatted on and off and my sensitive skin didn’t react to anything she used.  After my facial, I saw brighter skin and also had a better understanding of my combination skin, figuring out better ways to treat my face at home.  Fitting in facials on a regular basis isn’t easy for me so I really appreciated her expert knowledge to make this count.
maeven ICL
© A. Chase | Little Lake | 2017
Jojo has found an incredible way to bring personalization to self care.  Simply contact her to plan out the best sessions for you- can’t get away from the kids?  Ask about bringing them.  Want to try out a few samples after your facial?  She’ll send you home with those.  There is something about having the entire space to yourself that really feels upscale and exclusive.  She is an expert in the beauty world and can help you find the right routine to bring your exterior beauty up a notch.
Services Offered:
  • Microblading
  • Make-up (lessons and occasions)
  • Facials
  • Nails
  • Tinting (brows, lashes- including lift)
  • Products: Zoya and iSun


Maeven Innovative Cosmetic Lounge 
1866 Sheridan Road, Suite 212, Highland Park, IL 60035
(847) 780-3760 | Facebook | Instagram

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Disclosure: Maeven ICL is our Featured MADE in Lake County Business this month. This series is part of a paid promotion partnership with Little Lake County. All thoughts and opinions belong to the writer of the story.  If you are interested in featuring your own locally-owned business in our series please contact the sales team at sales{at}LittleLakeCoounty{dot}com.

About Alli 46 Articles
Alli is a boldly authentic mom to three- because who has time to fake it? She enjoys almost all things that moms get to do and strives to find joy in every day. Along with her supportive husband, Alli can be seen (or heard) around Lake County chasing runaway children, eating ice cream and holding someone's hand.

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