Local Shop Profile: Snickelfritz Toys

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When you buy locally, you are making an investment in yourself and your community. Learn more about these unique shops doing business close to home.

Today we are featuring a gem of a toy store. Snickelfritz Toys is a small neighborhood toy store located in Vernon Hills.

Local Business Profile: Snickelfritz Toys

Carol VanDeHoef is the owner of Snickelfritz Toys and she answered our questions to give us an inside look at the store and their history.

What was the catalyst that started your business?

We already owned and were operating a Lemstone Christian Bookstore in Hawthorn Mall when one of the companies that sold us books approached us about opening a children’s bookstore.  As a former teacher, I found the idea of running a store that sold children’s books very appealing.  It wasn’t something we sought out but an opportunity that presented itself.  Right from the start, we carried some toys.  Mostly ones that went along with the books and toys that were educational and helped children grow and develop.  We actually carried the very first puzzle that Melissa and Doug ever made.  It was a simple peg puzzle with fuzzy farm animals.

How long have you been in business?

We opened BOOKids in 1991.  In 2001, we relocated the store to its present location by the children’s play area.  It wasn’t until 2005 that we changed the name to Snickelfritz Toys and completely stopped selling children’s books.  The book market became very competitive, with a large portion of sales moving online.  The change from the bookstore to the toy store was a gradual process.  Over about 8 years, we started to increase the number of toys that we carried slowly.

snickelfritz toys
Owners Larry and Carol VanDeHoef and the first location in Hawthorn Mall

How did you come up with the name?

Snickelfritz was the nickname my father called my daughter. It is a German word meaning mischievous child and is a term of endearment. Similar to calling your child a little monster, it has a positive connotation, not a negative one.

What is the best thing about your job?

It is a real privilege to serve our community – to be able to work with parents and grandparents to find the toys that help their kids grow, learn, and develop. I love being able to provide unique toys that are hard to get elsewhere and the classic toys that parents remember from their childhood. It is a great feeling when a child and their parent both leave the store happy.

snickelfritz toys
Snicklefritz when it was in Hawthorn Mall

What is the most challenging part of your job?

Keeping up with all the newest products that are available. While it is a challenge, I think it is also my favorite part of my job. I love going to trade shows and talking with our reps to find new things to share with our customers.

What is the most important thing you want our readers to know?

We know customer service can make a big difference in where you choose to shop. One of the benefits of being a small store is our ability to provide personal service. We have a very knowledgeable staff, and we encourage our customers to take advantage of our knowledge. Stop in and strike up a conversation – allow us to help you find the toys and products right for the children in your life.

Snickelfritz Toys is going to help with your Christmas shopping and let you experience the difference in their personal service for yourself.

Snickelfritz Toys
700 N Milwaukee Ave Suite 124, Vernon Hills, IL 60061
(847) 918-8160
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Local Shop Profile: Snickelfritz Toys
About Melissa Haak 626 Articles
Melissa is mom to 4. She used to dream of traveling the world, now she dreams of a clean kitchen. She can be found on most social media sites as @PBinmyHair because with this much hair and four kids, you're bound to find something in it.


  1. My favorite toy store! Everyone is always so friendly and helpful and I love what I find there. I didn’t know they owned Lemstone. I miss that place!

  2. I’d love to buy something at Snickelfritz for my kids! The top toys on their lists are anything trains, dolls, and puzzles.

  3. I just stopped in the other week to get help finding a present for a 2 year old’s birthday party. The saleswoman immediately showed me some fantastic toys and gave me several options to choose from, and they were all in a good birthday party price range.

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