MADE is a paid partnership with Little Lake County.
Welcome to MADE in Lake County! MADE introduces you to the people and stories behind local Lake County businesses. This month it’s our pleasure to introduce you to Susie Parker, certified sleep consultant and owner of Sleep Baby Love.
Susie is a mom of two little girls, Mia (2) and Brooke (4). Susie lives with her fun, spunky girls and “the best husband ever,” Marty, in the northern suburbs. I sat down with Susie to learn a little more about her and how she got into the sleep business.
MADE in Lake County: Susie Parker, Sleep Baby Love
What was the catalyst for starting your business?
My youngest daughter did not know how to sleep as a newborn. I spent what seemed like all day trying to get her to sleep. For the first 4 months of my daughter’s life, she was held while I googled everything I would ever want to know about sleep. Thankfully, my sleep obsession was born from this experience. I was able to get through the rough period before sleep training with little more than a few war wounds. I learned how important support is when dealing with sleep challenges, and that I could help a lot of people with my knowledge. I received my certification through the Family Sleep Institute and I started Sleep Baby Love shortly thereafter.
What is the biggest struggle you face in finding a work/life balance?
Working nights and weekends is new to me, so it can definitely be a juggling act. I’m very appreciative to have a wonderful support system to help me take care of my kids. And my husband is amazing….
What is the most important thing you want people to know about your business?
People often don’t realize that I work with both babies and toddlers! Sleep challenges are not one-size-fits-all, and there is a lot that goes into an effective sleep plan. Through my services, I’m looking at the entire sleep hygiene of a child. I evaluate their sleep environment, consider age-appropriate bedtimes and nap times, and many other factors which are critical to creating a rockstar sleeper.
What makes your business unique?
I create a personalized sleep plan based on a parent’s sleep philosophy, and I would never push a family into anything that they are not comfortable with. I’ve been told by my clients that they love how much I root for them. I thrive on their personal success. The best mornings are when I see an email from a client telling me how amazing their baby or toddler is sleeping!
Meet other local businesses that are MADE in Lake County!
Disclosure: Sleep Baby Love is our featured Business of the Month. This series is part of a paid promotion partnership with Little Lake County. If you are interested in featuring your locally-owned business in our series, please contact the sales team.